Gen Z is now entering the rental market in meaningful numbers and they are changing its dynamics.
This cohort prioritises:
- Location and connectivity
- Digital-first interactions
- Energy efficiency and sustainability
- All-inclusive pricing clarity
Ownership is not an immediate aspiration for many. Flexibility, experience, and affordability matter more than permanence.
As a result, rental demand is shifting toward:
• Smaller, well-specified units
• Shared and co-living formats
• Professionally managed environments
Landlords relying on outdated layouts or analogue processes may struggle to attract this demographic.
At DXXV, we factor generational preferences into sourcing decisions; not to chase trends, but to future proof demand.