Property markets ultimately follow people. Over the next decade, demographics not sentiment will determine which assets outperform.
Key forces already in motion include:
- An ageing population requiring accessible housing
- Continued household fragmentation increasing unit demand
- Urban concentration of employment and opportunity
- Delayed homeownership sustaining rental demand
Assets misaligned with these trends may stagnate, regardless of short-term market cycles.
Winners will be properties that:
• Match household size realities
• Sit close to employment and services
• Can adapt as tenant needs evolve
At DXXV, demographic alignment is treated as a core underwriting factor. Long-term performance belongs to assets built around people not assumptions.